Programmatic Advertising

Programmatic Advertising: advanced technologies for publisher success

Vivimedia combines the experience of an experienced team and the innovation of cutting-edge technologies to bring you the most from Programmatic Advertising. Through two technological pillars, Header Bidding and Open Bidding, we are able to optimize advertising auctions in real time, ensuring efficient management of online advertising space.

But how exactly does it work? Every time a visitor accesses your site, our solutions trigger a real-time auction involving multiple Demand Platforms (DSPs) and Ad Exchanges, thus increasing competition for ad impressions. The result is simple: more competition leads to higher profits for the publisher, allowing you to get the most out of every impression sold.

In addition to technological efficiency, Vivimedia stands out for its personalized approach: we offer intuitive, tailored dashboards to monitor performance, and we are ready to meet your every need. Whether you are looking to improve the performance of your campaigns or optimize ad space management, Vivimedia is the right partner to take your strategy to the next level.